Opening Keynote

Duff Goldman
Celebrity Pastry Chef, Artist and Entrepreneur

Be sure to plan your travel accordingly to join us Sunday afternoon for a “sweet” start as we welcome Duff Goldman. 

Chef, artist, entrepreneur and TV personality, Duff Goldman has been at the forefront of the couture cake movement for nearly 15 years with his hit Food Network show Ace of Cakes and renowned bakery, Charm City Cakes

His first major foray into television, Ace of Cakes revolved around Duff and the elegant, outlandish, one-of-a-kind, edible masterpieces created at Charm City Cakes. The show ran for ten seasons and achieved the rare feat of airing over 100 episodes. A frequent guest on talk and news programs, Duff is currently starring in several shows on Food Network, including Cake Masters and the Baking Championship series.

After the keynote, be sure to attend the Opening Reception in the exhibit hall for a “taste” of Duff’s world!

Monday Keynote


Joel Cohen
Emmy-Winning Writer & Co-Executive Producer, The Simpsons

The Simpsons: There’s no “I” in “Innovation” (oh wait, there’s actually two of them)
Lessons in innovation from the most successful show in TV history

  • What does it take to stay creative and innovative for 30 straight years?

  • What lessons can be drawn from the process and group dynamics of a hit TV show?

  • How do you fix a leaky water heater?

Joel Cohen can answer two of those questions.  As the Emmy award-winning writer and producer for The Simpsons, the longest-running American scripted primetime television series in history, Joel Cohen has been a key part of the show’s success. Since its debut on December 17, 1989, The Simpsons has broadcast more than 600 episodes, and was named by Time as “The greatest TV show of the 20th century.”  Armed with inspired anecdotes and clips, he will take us into the fabled writer's room at The Simpsons to draw the links - and there are many - between maintaining a hit show and running a successful company. He will ask, and then brilliantly answer, questions essential to the success of any industry. How do you manage group dynamics to get the best from your talent? How do you find, evaluate, implement, and even discard new ideas? How do you chart a renewable path to innovation? And how do you overcome creative log jams? (Note: for actual, literal logjams, Cohen recommends a chainsaw…or even better, hiring a guy with a chainsaw).

Sponsored by:

Wednesday Keynote


Daymond John

Founder and CEO of FUBU Clothing
Shark Tank Reality TV Judge, and Bestselling Author

From humble beginnings to a self-made multimillionaire with over $4 billion to date in global product sales and a starring role on ABC’s newest business reality TV show, Shark Tank, Daymond John is the personification of the American Dream. He continues to set standards of excellence while expanding his interests in fashion, branding, marketing, consulting, entertainment, and beyond.

Daymond shares the strategies that continue to bring him financial success. As Founder and CEO, Daymond steered FUBU from a mere concept to a global fashion powerhouse with annual retail sales exceeding $350 million at its peak. Utilizing many of the same tactics commonly used today, Daymond John pioneered the art of integrating fashion, culture, and music nearly twenty years ago. From his then unprecedented guerrilla marketing and branding techniques to the continuously innovative ways in which he uses social media, brand integration, and his expertise on pop culture, Daymond remains a cutting edge business strategist.

Daymond will talk to IASA about how to apply his successful methods to a wide range of businesses today. He will share winning tips for negotiating, boosting sales, improving employee morale, increasing productivity, and optimizing staff talents.  Daymond’s pragmatic advice will resonate with everyone. You and your peers will walk away with invaluable tools to incorporate into your professional endeavors.

Contact Us
Mailing Address
PO Box 51340
Durham, NC 27717

Street Address
3511 Shannon Road
Suite 160
Durham, NC 27707

Tel: (919) 489-0991

  • Twitter - Grey Circle
  • LinkedIn - Grey Circle
  • Instagram - Grey Circle
  • Facebook - Grey Circle

© 2019 IASA